eFashionSolutions Announces Strategic Additions To Management Team

eFashionSolutions announces strategic additions to management team naming Mike Parise as Senior Vice President of Sales and Marketing and Andrew West as Vice President of Strategic Development.


Secaucus, NJ. December 21, 2009 – eFashionSolutions (www.efashionsolutions.com), the leading ecommerce provider for designer, lifestyle and entertainment fashion brands, announced today the appointment of Mike Parise as Senior Vice President of Sales and Marketing and Andrew West as Vice President of Strategic Development. The 10-year old global e-commerce provider hosts, designs, and manages worldwide fulfillment for over 25 apparel brands including DKNY, BabyPhat, and Dereon. These additions to their executive team will strengthen their competitiveness in the marketplace and position them strategically as they enter their second decade.

Mike Parise has more than 30 years of experience in the high-tech industry in computer software, hardware, and storage. His previous positions include Senior Vice President of Desktop Products Sales Group at Parametric Technologies Corporation (PTC) and as Vice President of Sales, Marketing, and Support for Diligent Technologies where he successfully grew their revenue and established a market position during what led to an IBM acquisition. During his 18 years at Data General/EMC, his roles included Vice President of Worldwide Marketing and positions leading sales organizations focused on the U.S. federal government, Canada and Latin America.
As Vice President of Strategic Development, Andrew West is responsible for strategic channel opportunities, new business models and technology enhancement relationships to strengthen the core technology platform for eFashionSolutions. Previously, West was the Founder and Chairman of auctionPAL, a technology enabled service company in the consumer marketplace providing consumers with a simpler way to sell online by leveraging technology and live auction management.
“Mike and Andrew are great picks,” says Ed Foy, Jr., CEO. “We have always been ahead of the curve in technology, innovation, and customer trends. By bringing on Mike and Andrew at this defining time for the company demonstrates we are ahead of the curve in talent too.” Since 2000, eFashionSolutions has managed top apparel and accessories for licensed brands and fashion in lifestyle, entertainment, and luxury.

About eFashionSolutions, LLC:
eFashionSolutions is the leading provider of online flagship stores to the branded fashion apparel/accessories, entertainment, and specialty retail industries. The eFashionSolutions e-commerce services are supported by a comprehensive technology platform. Services include buying and merchandising, design, photography, e-marketing, business intelligence, customer service, order management, and fulfillment functions. The Company is led by apparel and retail executives with extensive experience in merchandising, branding, customer service, and the technology solutions required to effectively manage and grow an online retail business. In 2006, eFashionSolutions was named to the Inc. 500 and NJ Finest 50. In 2007, the company received the USPS Strategic Business Development Award for their global shipping program, was named a finalist by the Extended Retail Institute in the Multi-Channel category, and received a Webby Award Nomination for DKNY.com. eFashionSolutions ships to over 120 countries internationally. www.efashionsolutions.com